"How stories change the brain"
From the scientific research about oxytocin, which is a chemical often referred to as moral molecule, it is secreted when people feel empathy. However, it turned out that the substance can act reverse and make people feel empathy in relatively neutral situations.
Persuasive Paragraph
Looking closely into why the ads maker always try to make their ads happy is that the sad emotion is so strong that this characteristic might harm the image of the advertised offerings. Now that the oxytocin sometimes can arouse empathy and influence people's behaviors, however, I think some charities might be helped by the substance when they promote their campaigns offline in the near future.
J.Zak, Paul. "How Stories Change the Brain." Daily Good, 03 March 2014. Web. 26 June 2014.
For more information, check <http://www.dailygood.org/story/659/how-stories-change-the-brain-paul-j-zak/>
